Here is a summary of the advice from the interview, Pimping out your Facebook Page, in which Building43 gets help from Caitlin O’Farrell, the program manager for consumer marketing at Facebook. Tips:
- Optimize the profile image: 200 wide x 600 high (tall and thin); combine/stack images for greatest visual impact
- Encourage members to post photos of each events and then tag themselves and others in them, which distributes the photos onto many walls.
- Rebrand a white label Facebook application for a custom promotional campaign, so that your members can add it to their own pages.
- Customize the page, if possible: using FBML (Facebook Markup Language) to add tabs takes some coding skills. Example: Add Video and Photo tabs (application to import Flickr content).
- Try to get as much information into your Facebook page as possible, rather than just linking off to another site; with 200 million FB users, far more folks will see and share your content.
- Follow specific FB pages that offer guidance, tutorials on presence-building, and links to what other people are building: Facebook for Influencers, Facebook Marketing Solutions, and Nonprofits on Facebook.
- Engagement is best achieved through calls to action, contests, things that require reader response.
- Go to the administrator's view for your page and use View Insights, to learn who your active visitors are, where they're coming from, how many there are, and what postings generated the most buzz.
- Look for numbers of those dropping your page: it can indicate that postings are too frequent.
- Video is the best way to authenticate your page, to convince folks of your identity and integrity.
